By Alexander Vaz
Companies nowadays tend to take a somewhat unrealistic approach when it comes to the marketing and branding of their products. They try so desperately to have their advertising stick out of the noise of the media advertising landscape and often try to create impressions or images that usually have nothing to do with the actual product itself. Just because a company has a marketing plan with what seems a highly logical and potentially great set of ideas does not mean that they will be successful. This was the case with the now defunct Song Airlines. Not too many people have heard of Song Airlines, probably because it only flew for three short years, but nevertheless, it is a prime example of how a company can totally miss the mark when it comes to marketing in the byways of advertising and creating impressions or images of the actual product.